better connect with local customers
Unique content is the key to your community bank or credit union itself from your competitors. One of the most effective ways to create content unique to your users is to utilize a blog on your website. At forbinfi, we specialize in creating blog content specifically for financial institutions, and write content focused on helping you set yourself apart. Connect with the forbinfi team to learn more about how you can integrate a blog into your site.
why are blogs beneficial
Simply put, blogs are searchable and shareable. When the content is focused on local users, it increases the likelihood your blog posts will be discovered by users in your area searching for the products and services you offer via organic search result. But more importantly, blog articles are shareable content that can be used across multiple platforms. For example, a single blog post about creating a smart saving strategy can be used:
- In a Facebook post that can be shared by your followers
- In a paid search ad that links directly back to your website
- In an email marketing campaign delivered to a curated list
key blog stats
70%
of users prefer blog posts to ads
55%
blogging can increase site traffic by 55%
77%
of internet users read blogs