In an era where an online presence is paramount, financial institutions must not only offer top-notch services but also ensure their digital platforms stand out amidst the competitive landscape. This blog aims to guide banks towards achieving just that. By delving into the crucial realm of Search Engine Optimization (SEO), we'll uncover indispensable strategies from optimizing content to harnessing the power of local search! 

Optimize Metadata 

Metadata is a more well-known term today compared to years ago and it remains an important part of SEO. Be sure to update your metadata individually on every single page with the title, description and keywords associated. This allows Google extra information to pull when crawling your site and offering it as a search result. 

Avoid Text on Graphics 

This increases SEO as well as enhances accessibility. Screen readers and Google can’t crawl graphics and read the text. If you have graphics with text on your site, be sure to paraphrase the text on the graphic and add it to the actual page content itself. This will enable Google and screen readers to know the content portrayed on that page. 

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Add Internal Links & CTAs 

Adding internal links as call to actions (CTAs) not only enhances user experience and increases conversions, but it also aids in your organic presence. By adding CTAs to other internal pages of your site, you reduce bounce rate, increase pageviews and keep users exploring the site. All of this is factored into your SEO ranking. 

Add Keywords to Headings 

Google not only likes to see keywords in the metadata and page content, but also crawls the headings themselves. Be sure to add a keyword in your H1, H2 and H3s. If you are on a mortgage page, add “mortgage” into the heading content that originally said “Lenders”, “FAQs” and “Products” so it now states “Mortgage Lenders”, “Mortgage FAQs” and “Mortgage Products”. 

Create New Pages of Content 

Google likes to see fresh content added to the site so be sure to update current content on the pages that have been around for a while as well as adding new pages of content for new products, services or blogs. This increases the frequency in which Google crawls your site which enhances your chances of climbing higher in search results organically. 

Eliminate Duplicate Content 

Google ranks you lower if you have duplicate content on your site. Be sure to reword content given to you from companies that offer their products to other financial institutions in order to have truly custom content.  

Claim Social Media & Directory Listings 

Google likes to see all social media pages and directory listings (Google My Business, Yelp, Bing, Apple Maps, etc.) claimed and updated with the same information. Make sure your financial institution has multiple people who have access to these pages and keep them up to date with updated photos, hours and responses to reviews.  

As a dedicated marketing partner, we understand the unique challenges that banks face in the online sphere. By implementing the actionable SEO strategies outlined in this blog, your institution is poised to not only enhance its digital visibility but also forge deeper connections with a wider audience. Whether it's conducting a thorough SEO audit or devising a custom-tailored optimization plan, we're committed to driving results that align seamlessly with your institution's objectives. Let's elevate your bank's online presence together. Contact us today to embark on a journey towards digital success! 

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