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Category: Marketing Strategy

Revolutionize Banking Onboarding: The Power of Automated Email Packages
Revolutionize Banking Onboarding: The Power of Automated Email Packages

In this blog, we'll delve into the transformative potential of automated onboarding email packages, illuminating how they empower banks to revolutionize their onboarding process and ultimately enhance the overall customer experience.

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Boosting Your Financial Website's Visibility: Essential SEO Tips for Banks
Boosting Your Financial Website's Visibility: Essential SEO Tips for Banks

By delving into the crucial realm of Search Engine Optimization (SEO), we'll uncover indispensable strategies from optimizing content to harnessing the power of local search!

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Email Marketing 101
Email Marketing 101

Email marketing is known as a top 3 distribution channel for B2C and B2B, which is why the forbinfi team wanted to share our comprehensive guide on Email Marketing 101!

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Interactive Teller Machine (ITM) Marketing Launch Plan
Interactive Teller Machine (ITM) Marketing Launch Plan

As Interactive Teller Machines (ITMs) climb in popularity, the forbinfi team wanted to give some advice on where to start when launching this to your communities!

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VGM Forbin Doubles Down on Financial Institution Marketing by Adding forbinfi

VGM Forbin is thrilled to announce a new, dedicated brand and team – forbinfi - here to serve financial institution (FI) clients at an ever higher, more strategic level.

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Critical Elements for Every Financial Institution’s Digital Marketing Plan
Critical Elements for Every Financial Institution’s Digital Marketing Plan

Many customers make a decision on choosing a new bank without ever setting foot in a branch. You need a digital marketing strategy that is diverse and can connect with new potential customers across multiple online channels where they're searching for the products and services your financial institution offers.

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Financial Institution Website Redesign Checklist
Financial Institution Website Redesign Checklist

Redesigning your website is more important than giving it a simple face lift. You need to consider your website's usability and what enhancements your users will embrace while also allowing your staff to make simple updates. Follow this simple website redesign checklist to get ideas for improving your new website's design.

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Creating Compelling Content For Your Financial Institution
Creating Compelling Content For Your Financial Institution

You need a diverse content strategy to market your bank's services effectively. Learn more about how different types of content can benefit your users and when is the best time to implement different elements of your content strategy.

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Evaluating the User Experience On Your Financial Institution's Website
Evaluating the User Experience On Your Financial Institution's Website

Your website serves as a digital branch and needs to be easy to access for your customers. We invite you to learn more about how embracing UX principles can help your customers better navigate your website and drive more conversions.

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Why Reputation Management is Important for Your Financial Institution
Why Reputation Management is Important for Your Financial Institution

Community banks and credit unions need trust from their customers. A vast majority of online users read reviews of banks before making a decision on which bank they will choose. Learn more about the importance of managing your online reputation so potential customers know they can trust you.

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