In the fast-paced world of cybersecurity, American Security & Privacy (ASP) faced a critical challenge: how to refresh their brand identity swiftly and effectively. Tasked with this mission, forbinfi, a creative agency known for its innovative solutions, embarked on a journey to redefine ASP’s image. 

The Branding Odyssey 

enhancing the overall brand: A New Logo and Brand Colors 

forbinfi’s first step was the creation of a new logo for ASP. The design encapsulated the essence of security and privacy, blending the puzzle piece concept with a sense of trust. But a logo alone wouldn’t suffice. The team meticulously curated a set of branding guideline colors that resonated with ASP’s mission: providing security and privacy solutions to businesses around the world. See our work here!

Building the Digital Fortress: ASP’s Website 

With the logo in place, forbinfi’s squad set out to construct ASP’s digital home. The website was more than just a landing page; it was a dynamic platform that could evolve alongside ASP’s growth. The landing page format allows ASP’s team to add new pages seamlessly, ensuring scalability and adaptability in the future. View the website here!

Crafting Tangible Identity: Print Materials

ASP needed more than just a virtual presence. Enter forbinfi’s print wizards! They conjured up business cards, a flyer and a trifold that embodied ASP’s brand essence. Each piece was meticulously designed to harmonize with the new brand identity. The result? Tangible materials that left a lasting impression at conferences and when used for marketing purposes. See our work here!

Conferences and Beyond: Booth Exhibits and Banners 

ASP’s conference game needed an upgrade. forbinfi’s creative minds went to work, designing eye-catching booth exhibits and banners. These visual marvels not only showcased ASP’s services but also reinforced the brand’s credibility. And let’s not forget the little details - the branded pens and tablecloth that tied it all together. 

Into the Digital Frontier: Marketing Campaigns 

Now, forbinfi sets its sights on the digital realm. ASP’s digital marketing strategy kicks off with a two-pronged approach: email marketing and search engine marketing (SEM). The goal? To reach ASP’s client base effectively. As the campaigns unfold, we eagerly anticipate the results and will celebrate the success that optimization will bring. 

ASP’s transformation is a testament to collaboration, creativity and adaptability. forbinfi’s partnership with ASP has not only fortified their brand but also fortified our belief in the power of innovation. If you are looking for brand development, print materials, conference items or digital marketing, the forbinfi team is ready to jump in! 

Enhance Your Brand