For community banks and credit unions, it’s critical to set yourself apart from not only big banks, but other community financial institutions in your area. Potential customers have more choices than ever before, so any way you can differentiate yourself offers a competitive advantage. One of the simplest ways to better connect with existing and potential new customers is to integrate a blog into your website. With a regularly updated blog, you can create engaging content that can drive more business to your site.  

Blog Benefit #1 – Unique, Local Content 

Creating unique content that your users can’t find anywhere else is a valuable asset for any financial institution's marketing plan. You know what users want in your market, so creating content to match what they’re searching can deliver them to your site. This puts you at the front of their mind whenever they think of that service. 

Blog Benefit #2 – Searchability 

Search engines love seeing keyword-focused content being regularly added to your website. With some simple keyword research focused on your geographic area, you can create blogs that your users will find when they search for specific products and services you offer. 

Blog Benefit #3 – Shareability  

If you have difficulty creating a unified marketing strategy for your bank, integrating regular blog posts can make that process much simpler. One of the biggest benefits blog content offers you is that it’s ready-made for sharing across different platforms. One blog post can be linked from channels that include: 

  • Posts on social media platforms like Facebook and LinkedIn 
  • Paid search ads 
  • Email marketing campaigns 

Blogging represents a unique opportunity for you to enhance its digital marketing efforts. The marketing experts at forbinfi can help create a blogging strategy to allow you to better connect with customers in your community.

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