In this Employee Spotlight series, we turn our attention to Sydney Owen, a remarkable individual who seamlessly blends professional prowess with personal charm. Get to know Sydney as we follow her career achievement and authentic individuality. 

What is your role at forbinfi and what do you do?  

I’m an Account Executive, so I reach out to prospective customers in the financial industry. I am gearing up to go to conferences to spread more awareness of our website development and digital marketing services! I have been at VGM (forbinfi’s parent company) for 5 years and most of the time I have been at forbinfi! I love this team with all my heart and saw this position as an opportunity to expand my skillset and learn about a different industry. 

What is your background and experience with financial institutions?  

I started at forbinfi in 2018 as a UX Design intern. I then went full time as a designer but loved the idea of perfecting the process and client communication. I transitioned into a Process Lead role then took some time at another VGM marketing division to learn about print and other strategic marketing initiatives. That experience gave me insight into how to approach a more sales driven role. I came back to forbinfi middle of 2023 and found my stride in connecting with customers. I have some experience working at a bank in college and have been interested in that space with our forbinfi sector. I now get to test the knowledge and experience I have gained to help service that industry with our awesome product offerings! 

What do you like to do outside of work? 

I love reading, playing volleyball, and hanging out with my fiancé, dog (Miles), family, and friends. 

Speed round: answer some fast fun facts! 

  • What’s the last book you read? The Perfect Marriage 

  • What’s the first concert you ever attended? Hozier 

  • What’s the next place on your travel bucket list? Scotland 

  • Are you currently binge-watching any shows? True Detective 

  • If you had to eat one meal every day for the rest of your life, what would it be? Tacos 

What is something you think financial institutions should know based on your expertise?  

Understanding the entire spectrum of digital marketing needs is crucial. I believe FIs need to make sure they are utilizing the digital space to expand their marketing reach. So many FIs are not fully in that space and our team has a track record of success, especially when paired with our website development. Our team is wonderful and has so much experience in this industry. And I really just want them to know we are here to help with any questions they have about their marketing and website. 

Why do you choose to work with community banks?  

We like to pride ourselves on providing that same personal touch that community banks offer their clientele. We know the importance of communication and transparency. Our website development has been a game changer for a lot of the community banks we work with, and I would love to spread that awareness to continue assisting with day-to-day needs! 

I worked at a community bank in college and met my now fiancé, so naturally the banking industry has a special place in my heart. The people that work for community banks really embody the type of customers we look to serve. Still having close relationships with people from that community bank pushes me to find ways within forbinfi to better serve their needs in the digital space. 

Looking for insight on your website, marketing, branding or IT? Reach out to Sydney today!  

Contact Sydney!